Masters
Fashion Industry Management and Design

Syllabus of the master in Fashion Industry Management and Design

Fields of study of the Master in Fashion industry management and design are organized in 6 modules:



  • Module in contextualisation of environment (5 credits): World in the third millennium. Fashion sociology,  Internationalisation of fashion trends and Fashion Industry structure.

 

  • Module in Image consultancy (5 credits): Personal and corporate image, iconological techniques. Creation process of fashion collections. Trends analysis and decision, and creative management.

 

  • Module in Communication in the global society (10 credits): theory in Communication in the global society.  Persuasive communication of corporations. Fashion communication: advertising, media strategy, Fashion marketing, consumer analysis, digital marketing. Skills and process. Press pecket: contents and recipients. Fashion showroom.

 

  • Module in Management, control and logistics (14 credits): Growth and entrepreneurial personality. Introduction to accounting. Costs cornerstones. Financial record analysis. Budgetary control. Business plan. Corporate financing. Control and management. Logistics. Legal aspects. Fiscal aspects. Social responsibility.

 

  • Module in Point of sale management (9 credits): Merchandising. Situation and location, the point of sale. Space arrangement. Measuring and flows. Control systems and point of sale management. Logistics and product obsolescence.

 

  • Project module (15 credits): Students will carry out at the end of the master’s degree a project in which they must enforce all the studied subjects in the different modules. This project should make a substantive contribution in the field of conceptual fashion industry and design. It is directed by teachers and professionals of fashion industry.

 

The master also features seminars (2 credits)