September 13th 2013
The ESDi student Imanol Buisán exhibits Stereotypes in Tallinn (Estonia)

Imanol Buisán , ESDi Official Undergraduate Degree in Graphic Design, night-time lessons student, exhibits his work ’ Stereotypes ’ in Tallinn , the Estonian capital. The exhibition consists of 8 brightly colored works where the illustrator undresses the mechanisms that form the stereotypes. The space that hosts the sample is OMA KESKUS, the only Baltic capital center dedicated to ensure and promote the rights of the LGBT community.

Despite being the first time on an international exhibition, Imanol’s talent and creativity has been previously awarded with several prizes such as the contest Swab Stairs with his proposal ’ Hologramáticos ’ or the first prize of the Sardana T-Shirt 2013 organized by the Copla Marinada.

To learn more about ’ Stereotypes ’ we decided to make some questions to its author, the graphic designer Imanol Buisán:

- How did it come the opportunity to exhibit Stereotypes ?

Stereotypes arised through a friend who has a boyfriend who has a friend who has an LGBT center and it is the only one of Estonia, and speaking of projects to illustrate it one day I proposed " we might do something ", and you keep thinking in your head how to gestate that child that is these eight pieces, and you show something you have done and you get the ok. Conceptual and technically you start mutating a little idea until you have something already mature.

- What have inspired you?

It depends on the form or the concept, the form was given from a little experimental stumble. I like looking at drawings, pictures ... that other people do and try to do them, then you give a lap half-consciously and you get your picture. At that time I was watching " muses " of Conrad Roset , specifically an image that I think has a girl with an acrylic painted leg  and there I made a couple of pictures and I liked the result and saw that suited the series and I felt I had to do it that way. The bodies are extracted from images you find on the internet, photos of friends, pictures of you , previous drawings, but plenty of references, the Internet is an endless sea to have references of any kind.

- What do you intend to transmit with ’ Stereotypes ’?

Stereotypes talks about, or my intention was to talk about stereotypes. It may sound redundant but I think it is not, because stereotypes are just a way to group certain features to define something more complex, that allow us to understand the world, especially a world that is far away. However, the stereotype is in our lives in a more invasive than we thought, the concept woman is a stereotype and no one will argue that it is very broad. But the idea goes further, if there are these stereotypes if we go to a woman of a type of women , if we go to the homosexual of a type of homosexuals, they are not actually stalling the potential of the individual to pigeonhole on these referents , so that the concept gay does not define a gay guy but a string of features that define a person , morally , and the habits, and even aesthetic tastes , then a person pigeonholed into that pattern-sterotype has to be homosexual due to sharing certain characteristics or a gay guy has to be a certain way. At this point is where we find question of the work, Do Stereotypes help us or difficult us the creation of our own person? And it does not intend to convey something directly, but I wish it creates a reflection, which in this case is in a LGBT center, but could be perfectly created in any area of ​​a person’s life.

- How does it feel to expose your works internationally?

At the moment of deciding it, one does not think that is on the other side of Europe, close to Russia and with these days, I simply found an opportunity and took it. The fact of finding the place and exposing already excites me, it is not less to be exhibited in Terrassa my hometown), but you feel grateful to be valued in another country and that they want to collaborate with you.

- For how long will we be able to see Stereotypes in Tallinn?

It is a permanent exhibition, when it was raised it was created to accompany the OMA KESKUS space as their own. However, everything is alive and moves and already at the time of the video-conference I was told someone would buy a piece, by which I mean I do not know where it will end, I hope it will be moved although at first it will be there forever.


stereotypes  stereotypess