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ESDI takes part of the contest Samsung Ego Innovation Project at Mercedes-Benz Fashion Week

Samsung Ego Cibeles have launched a competition to reward the best project that unites fashion and technology. The announcement came this past December and the winner will be announced during the month of January. The award consists of a cash prize of 10,000 euros and the possibility of ego parade ’Pasarela Cibeles’ next February.

Fashion Trends
and drive has been working with students Enric Marti, Helena Torrescasana, Laura Puigdellívol, Esther Marquez, David Maeso, Irene Portillo and Júlia Coma to design a collection of interactive garments. The project was born from a research prototype workshop Close to the body and is inspired by the movements and the body that actually get dressed . The workshop was supervised by Professor Marina Castán in collaboration with teachers and Cristina Miguel Gonzalez and Real alumnus Gerard Rubio.