May 22 2017
Dr. Inés Martins participates in the International Congress of Visual Culture with a presentation on cultural identity as a brand

Dr. Inés Martins, Academic Coordinator and Director of the Master’s Degree in Digital Art Commissariat at the ESDi Superior School of Design, participates, together with Dr Adriano Sampaio de Oliveira, at the International Congress of Visual Culture with a presentation on cultural identity as a brand And entitled "Brazil is here? The construction of possible worlds through the brand Brazil by young Catalans"

The present work focuses on the analysis about the meanings that a group of young Catalans elaborate of the tourist campaigns of self - promotion of Brazil abroad before and after the presentation of the posters of the advertising campaign "Brazil. The world is here. " The project aims to analyze the discursive positioning of the national brand images Portugal, Brazil and Spain through their campaigns of self-promotion to tourism made by the government bodies of each country during the period of 2012 and 2014.



The International Congress of Visual Culture will be held on 22nd and 23rd May at the Abat Oliva CEU University in Barcelona, ​​after having held its two previous editions at the Freie Universitat Berlin and at the University of California, Berkeley. Over the past few years, this congress has earned a reputation as a focal point for new ideas and new practices in visual culture research.

The Congress analyzes the phenomenon of the image as something genuinely human and from a multidisciplinary perspective. Throughout its sessions, the question of visual culture will be treated from the consideration of the three meanings it contains: reflection of the world, creation of a normative space full of its own meanings and source of transformation of reality.
The plenary presentations will include some of the most important thinkers in the world of visual culture, as well as the presentation of numerous presentations, workshops and colloquiums of academics and researchers.