The designer and professor of ESDi Jesus Morentin through BunkerType, its manual printing workshop, presents "The New Call", a work which reinterpreted the cover of the magazine "The Next Call" creator Hendrik Nicolaas Werkman (1882-1945), proposing a selection of sheets printed in letterpress that reference designs Werkman.
"The Next Call" was one of the publications most daring avant-garde European art between the wars, which were published a total of nine numbers between 1923 and 1926. Included in its pages Collages highly innovative graphics and typographic experiments where words and images were combined, appeared together and altered its initial functions: the word as image, the image as a word.
This paradigmatic work of Werkman has been a landmark in the career of Jesus Morentin, who worked there in 2011 with the intention to learn the technical processes of letterpress printing with movable type.
Now, "The New Call," the designer presents a collection of 9 sheets plus a "prologue" which reinterprets delivery of nine magazines either the front, back or internal elements, which extracts the concept or how to explain the content of the work of Werkman.
The exhibition "The New Call" can be seen from Friday November 20 at the festival typography Madrid Typomad 2015 at the Centro Cultural Conde Duque, until 6 December and is scheduled to later travel to other European cities.
Each of the plates has been made 40 copies (as many as the circulation of the magazine "The next call"), signed and numbered and can be purchased through the website BunkerType.