The communication paradigm change, linked to the development of digital technologies, has a clear antecedent in philosophical claims arising from the 1960s and 70s about the need to overcome the linear and hierarchical structures of knowledge transmission. From the perspective of critical theory, the development of new media - formerly called electronic, now digital- opens a wide field of possibilities to implement alternatives to vertical communication and develop new discourse models. Faced with the hierarchical classification and traditional theme belonging to encyclopedias or libraries, hypertext provides a network structure that is closer to the associative operation of the human mind. The development of hypertext structures and philosophical approaches associated with them has also effects on visual practices. With the development of new media, interactivity is constituted as a narrative that reconfigures mechanisms , which leads to , among other things, on the experience of the reader / viewer / user.
This paper presents a phenomenological study that addresses interactive narrative experience. The main objectives of the study are to determine what the consequences of the introduction of interactive audiovisual and the effects on the processes of perception and understanding narrative, see if there is a dramatic enhancement by hypertext , and determine if there in film interactive hipernarrative a direct relationship between the intervention capacity of the viewer and his immersion in the plot.
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