6th February 2014
The word of mouth on the net.

 Consumers have been exerting greater control over their media habits and their role in the commercial market. With the growth of online participation which resulted in the Web 2.0, consumers have a great influence on the products and brands likely to purchase. Thus, the availability of collaborative tools and online communities for content creation by the user results in changes in the ability of people to communicate their ideas and opinions to others (Riegner, 2007).