October 15 2015
Media and Multitasking

Internet as a platform for entertainment has expanded and diversified content offerings and gives more control in the consumption of the product. The consumption of traditional television as we knew until a few years ago is disappearing because it must adapt and offer experiences for a user accustomed to interactivity and networking. The consumption of traditional television coexists with the consumption of television online, driven not only by access to the Internet through laptops but also by the increasingly acquired "Smart TVs" and of course by mobile technology (smartphones).


Article by Elizabeth Ferrandiz, head of the Unit of Knowledge Application in Product and Usability Areas at ESDi