July 31st 2013
Introductory concepts to the binomial "Design + Business"

If we consider the design as a multidisciplinary process involving different areas of knowledge specialists profiles in order to bring new products to the market, a key task for designers is to know what the concepts of "market", "Business "or" business models" mean and what elements are involved in the definition of each.

Some factors such as globalization and new technologies are generating a total change of the commercial space in which enterprises operate, until turning it into a breeding ground for hyper-competition, which can be translated in margin erosion and competitive misplacement. The solution to this problem and its consequent dangers often is to change the business model of the company and constantly modify the contents of the value chain that supports the business.


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Eduardo Huerta