We launch a hypothesis : the designers are imagers . Images in the form of posters, logos , appliances, furniture , clothing , looks , Interiorismos , sets, animations , videos , web pages ... Images that create to be perfectly understandable , readable and pregnantes . Images , simultaneously transmitted messages, values , ideas, concepts . The images, therefore, are closely related to the words .
Article by Antoni Mañach, teacher and member of the Prospective Analysis of Design Unit of ESDi (Theory and Design Development Department).