Globalization has become the most important paradigm that defines contemporary Western societies. It emerged of modern rationalism, is the model of economic management, the West itself, which governs global production systems from the second half of the twentieth century.
Moreover, this global model is extrapolated to all human activities and all regions of the planet, and is the intensification of trade and global social, political linking distant places. In this global context, the fashion industries have been able to adapt quickly to a more dynamic way of acting. This allowed them to relocate both the process of design, production and distribution of goods. Thus, the most powerful brands in the industry are now large multinationals that operate globally.