February 21, 2013
Design research, multimedia communication and interactivity-oriented stage. Concepts and initial ideas.

If one makes the exercise of trying to define design functions, it is right to understand that one of them "and maybe the main one, in the case of the graphic, visual or audiovisual design- is to manage information and to present it so that the recipient, who will be immersed in the communication process, could have the possibility to acquire knowledge through the understanding and the assimilation of that information. Precisely, the information’s management can be a good reason when creating design research projects, due to the fact that data manipulation and the structuring, organization and hierarchisation of the information in order to present it to a user, collaborating in this way in its cognitive process, is a perfectly measurable and verifiable fact in both qualifying and quantitative terms. If one talks specifically about the research in the field of design that concerns the Multimedia Communication and Interactivity Teaching and Knowledge Development Unit from the Higher School of Design ESDi, the influence of the Information and Communication Technology (ICT) in general and of Internet in particular. It is no mystery that Internet has become the wider platform for interaction, communication and even activism. The "virtual communities", or groups of people connected in an informal way by the shared experiences, synthesize the Internet and the Web 2.0 technology evolution. The users want to relate with one another and with organisations of all kinds, they want and can manipulate information, becoming, in this way, content producers. People, thanks to that, change from being consumer users to producer users (consumer + producer=prosumer, a new concept and trend in economics). Internet-based technology masters the new business models of the digital economics, giving to the enterprises new ways of reaping of the innovators who work as much inside as outside the corporate limits, what gives meaning to the Open Innovation concept. Design, for its part, has been highly favoured in its development by the information technologies’ progress; it is true, but thanks to its undeniable features social progress-oriented, it has also turned into a bridge between society and ICT. In this sense, and agreeing with the vision of the International Council of Societies of Industrial DesignInternational Council of Societies of Industrial Design, design can be understood as "a creative activity whose aim is to establish the multi-faceted qualities of objects, processes, services and their systems in whole life cycles. Therefore, design is the central factor of innovative humanisation of technologies and the crucial factor of cultural and economic exchange."(ICSID, 2012) Within this general framework formed by the "technology-design-information-society" elements, the researcher activity of the UDDC in Multimedia Communication and Interactivity is developed based on the Hipernarrative’s idea, understood as the management, structure, organisation and hierarchisation of the information presented to the citizen in different communication spaces of the day-to-day urban environment. This initial concept outlines the need to settle up research projects that deal with the topic of the "generative and adaptive urban information design", that is, the need to answer communication problems in the cities through the use of the information’s narrative discourse that is delivered to people, adapting oneself to its features and needs depending on the environment (space and time) in which they are and depending also on the aim the citizen wants to achieve in particular moments. Thus, the conjunction of the concepts e-service and sentient cities emerge. Internet services in the context of the intelligent city may be the key to the different kind of problems that a person faces every day, either in the fields of mobility or transport, e-health or e-learning, leisure, finances, or communication. The services’ delivery through the appropriate manipulation and presentation of the information can be solved through the design of applications thought for mobile devices that the citizen has nowadays or through information structures arranged in the different public spaces of the city. The stage is ready and the public is silent. The script is consistent. The only thing missing for the success of the play is that the curtain rises and the actors play correctly their roles. 21.02.2013