Ethics and design have a historic convergence ratio: design born of the union of beauty and calculation, art and craft, intellectual art and decorative art, Art Union directed the spirit with art that addresses the needs body. And all with the goal of improving the quality of life for as many people as possible. Quality of life in the service of Happiness.
The practical function, aesthetic, symbolic and ethical function is put at the service of all humans through design.
Thus the design is necessarily associated with aesthetics and ethics: "nulla est esthetica sine ethica".
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