April 12, 2011
Crisis and creative process

The demands arising from economic crisis are many and growing strongly manifested when one sees the availability of fewer resources as a result of the loss of economic growth, credit constraints that affect the activities, and high raw material costs and energy. Cutting spending or resources consumed in all activities is essential, both to preserve the present to secure the future. The decrease in resources entail the need to do more with less, which means seeking efficiency, stop doing the things that are not required, use the maximum available infrastructure, redesigning products and services arising from our activities, change methods and processes governing the activities. These are moments that require rapidly achieve efficiency, transcend himself, not to ignore the signs of embryonic challenges because it must anticipate them. The demands on the changes are so notorious that the need to reinvent the everyday becomes an inescapable responsibility. The company needs new products in line with the decline of available resources, companies need to differentiate itself from competition, while being more competitive. In this context, the responsibility of the design grows in direct proportion to the difficulties, and is in the design resides largely transforming power of human creation. It is precisely the creative-rooted in the human ability to observe, analyze and make decisions, "which allows new solutions to existing problems or, better yet, prevent problems arise, anticipating them. Without doubt, the creative process is understood as the ability to change reality by providing optimal solutions to specific problems, is a human capacity that is developed in an environment of maximum complexity, since it requires parallel address environmental, economic, social, productive , anthropology, sustainability, etc., a complex activity requiring the creative process is treated as the result of the systematic application of a methodology and planning, without restricting freedom of establishment, allow the emergence of non-existent things that , In line with the functional requirements, symbiotically incorporated the formal, structural and aesthetic values ​​associated with cultural environments of users. Successfully creating ex novo products requires, first, that the designers have acquired the capabilities to overcome external barriers, whether those characteristic of the cultural, environmental, and economic production, and internal or psychic, those arising from nervous about my lack of knowledge and skills, or acquired habits. On the other hand, designers must learn the techniques and knowledge associated with the creative process, which should begin with the study of phenomena or problems with full observation, using all the senses. The result of this systematic observation, by the deductive process, you will identify the principles and laws governing the phenomenon or problem under study from which it may propose the optimal solution. Overcome barriers, internal and external, and master the methodology enables designers working in heterogeneous, multi-disciplinary teams, dealing with problems relating to communication techniques, compositional, color, analysis, evaluation, retraining and equipping of a new life to the product created. A complex mental process that requires great powers of abstraction and inhibition to sensory stimuli generators distorting filters. But no matter how complex creative work, tends to manifest with greater intensity when the need arises to overcome the difficulties of all kinds, whether from the changing environment, highly competitive markets, global and without regularization, or by limited incremental resources. Still significant and obvious transformative capacity of the creative process, it is time to express our capacity for invention and innovation, as Einstein would say, the time required to do things differently, because if we do not get out of the tunnel as. Antoni Garrell Guiu April 10, 2011.