2nd International Conference on Design and Innovation of Catalonia CIDIC

A conference with two ambitions:

The 2nd International Conference on Design and Innovation of Catalonia tries to reconcile the two ambitions as possible compatible and complementary:

1. Congress a research oriented design and design education, where teachers and researchers in design around the world find a fruitful forum for exchanging experiences.

2. Congress is a meeting point for designers whose creative proposals for innovative products and services and employers (or government) that they need to innovate to get out as soon as possible of the economic crisis.

Calendar and Location

The Congress will be held in Sabadell campus of the College of Design ESDI attached to the Universitat Ramon Llull days 25th, 26th and 27th of April 2012 There will be a pre-congress workshops workshops and courses (short courses) on previous 23rd and 24th of April.

International Design Awards

The day of closing, April 27, will be awarded prizes to the winners of 2nd Prize International Design and Innovation of Catalonia. During the conference, attendees can see the works and finalists will have the opportunity to talk to the authors and vote for the Audience Award will complement the awards given by the professional jury.

Lema and thematic lines

The slogan "Design: engine of competitiveness", 2nd CIDIC to promote reflection, discussion and exchange of experiences on the need to increase the integration of design in the framework for business, thus, to innovate and improve competitiveness in international markets.

Today the client requires a greater number of features in the products and services consumed, durability, safety, environmental sustainability and accessibility for all kinds of people, among other factors. So innovation becomes an important factor for the company to greater competitiveness in an increasingly demanding market. Business innovation should be based on the application through the design of scientific advances, technological and social, since the design is a key factor for corporate strategic objectives include the development of new or improved products and services, by providing benefits in terms of productivity and differentiation.

For all these reasons design is the fundamental means by innovation development and lets achieve the necessary balance between corporate profits and social benefits, achieving, in short, that a particular brand occupies a place in the market, the minds and hearts of consumers.

Consequently, the 2nd International Design and Innovation of Catalonia CIDIC to convert into the proper context in which to promote reflection among all parties and discuss trends on the present and the future of design and business innovation, and its influence on reactivation of the economy.
The main topics planned are:

• local development through design.

• The importance of creating and maintaining brands.

• Ecodesign, blue green economy and economy.

• design methodology (design thinking) as a tool to achieve creativity and innovation.

• people-centered design.

• the impact of social networking trends and user demands.

Main goals are:

In the 2nd International Design and Innovation of Catalonia are to achieve the following objectives:

Objective 1: panel discussion on the theme: "Design: engine business competitiveness."
It aims to establish and implement the design in order to get the business innovation that is essential to achieve the competitiveness that will allow us to recover the productive economy and jobs lost. As strive to differentiate the different levels of business and define strategies and innovation in design most appropriate for each level.

Objective 2: exchange of recent results in research design and innovation.
Promote the exchange of experiences in research and innovation among entrepreneurs, designers, professors and researchers design. Mounting lines hot topics of interest about which leading entrepreneurs expose their views, researchers around the world provide the results of their homes in relation to the subject and the audience can participate in the final discussion moderated by a recognized authority on the subject.

Objective 3: exchange of proposals and demands from employers and designers.
Discussions led by experts around half a dozen outstanding design projects: the finalists chosen by the jury of the 2nd Edition of the International Awards for Design and Innovation of Catalonia.

Objective 4: Introduce students to the real world of business and economics.
To provide students (especially but not exclusively, by design) the opportunity to acquire firsthand knowledge and experience very enriching for their future profession, very difficult to acquire without leaving the classroom.